Stop! Motion Time: PES’s Washington State Lottery Commercial (Fast Company Magazine)

The new, animated ad is the only lottery commercial we can bear to watch. The lottery is one of the stubborn bastions of horrible design in the U.S. The tickets break every good design rule: they’re cluttered and noisy and covered in foil. Jessica Helfand took tickets to task on Design Observer last year, putting them at the top of her list of Ten Things that Need to be Redesigned: I suppose if …